WK FASHION VERNACULAR: The H&M Loves Coachella Collection


Global retailer H&M has collaborated with Coachella Valley Music & Arts festival to bring a refreshing creative idea to affordable shopping.  H&M, which stands for Hennes & Mauritz AB, also collaborated with Alexander Wang which preview launched at the 2014 festival and once rolled out was a worldwide success. Therefore, the idea to latch on to the well known festival is brilliant  for the six time sponsor. The Coachella external creative impulse collection is entitled, H&M Loves Coachella.

The Swedish brand will mesh fashion ideas for a nonconventional, free spirited, native, dirty hipster collection of tunics, crop tops, and wide leg pants, which fall right in line with the styles we have seen before from the Models, Musicians, and many celebrities that mingle through the fairgrounds. Boys, you have not been forgotten. The brand will include graphic tees, and shorts in the collection for you.  For festival goers, keep your eyes peeled for the pop-up shop on the fairgrounds, which will include premier merchandise.

The collection goes live on March 19th in North America and worldwide on March 26th. For H&M shoppers, you can still receive a chance to go to the sold out festival by bringing in unwanted H&M clothing to your local store, and you will receive 20% off your purchase, as well, enters you in a chance to win tickets to this years festival.




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