Fashion Vernacular: Time to Get in FORMation! Beyonce Launches New Athleisure Line Called “IvyPark”

Major news drop to the interweb today! Queen Bey announced her new fashion venture “IvyPark” that will not drop to her website like her past fashion pieces. You can find the line at places like Nordstrom’s, TopShop, and Net-A-Porter. The news was introduced to the hive via Instagram in conjunction with a short clip that you can see below. Inspired by her early life, reminiscing on the discipline that her father instilled in her as a child, she incorporates her foundation in her latest project. Ladies its time to get in formation and grab some major slayage after you hit that Red Lobster. Where’s your Park? #SWAGGGGG

   
    
  

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