The 27 year old American cosmetic company announced last week, 17 year old James Charles as their very first CoverBoy. James became engulfed in the cosmetic culture a year ago when he began his instagram to display his eclectic make up style. He even went to the lengths of redoing his senior pictures over to compliment his prevailing taste.
On October 11, CoverGirl and singer/songwriter Katy Perry took to Instagram to announce that James had joined the ranks of Janelle Monae, Sofia Vergara, Rihanna, and Taylor Swift to represent the global brand. CoverGirl released the statement, “All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” read the statement. “James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.” James will be the official face of “So Lashy” the latest mascara brand. Congrats James we can’t wait to see the campaign.